HeyReach vs Expandi: Pricing, Email, and Which to Buy

These two get shortlisted together by agencies and larger outbound teams, but they are built for different jobs. HeyReach is a multi-account management layer; Expandi is a safety-first multichannel sender. The right pick depends on how many LinkedIn accounts you run, whether you need email in the same tool, and how much you care about the safety machinery.

HeyReach vs Expandi at a glance

All figures read from each vendor's own pricing page in July 2026.

Which is cheaper, HeyReach or Expandi?

For a single account, HeyReach is cheaper on paper: $79 a month against Expandi's $99, or $63 against $79 on an annual commitment. But the comparison changes with scale and with what you actually need.

HeyReach's pricing is designed to reward volume. A single sender at $79 is not where it shines; the Agency plan at $999 a month for 25 senders works out to roughly $40 an account, which is genuinely competitive if you are running that many. Expandi bills a flat $99 per account with no published volume discount until you reach its custom Agency tier at ten or more seats, so at high account counts Expandi's public pricing is the more expensive of the two.

There is a catch with HeyReach that flips the math for most buyers, though. HeyReach does not send email. If your outreach is multichannel, and most B2B outbound is, you are also paying for Instantly or Smartlead on top. Expandi includes email steps in its Smart Sequences. So the honest cost comparison is HeyReach plus an email tool against Expandi on its own.

Native email is the real dividing line

This is the difference that decides most shortlists. Expandi runs multichannel Smart Sequences that mix LinkedIn actions with email follow-ups inside one campaign. HeyReach is LinkedIn only; it reaches email through integrations with dedicated senders like Instantly or Smartlead rather than sending itself.

Neither approach makes either tool a real email platform, though, and that is worth being clear about. Expandi's email steps send, but Expandi does not manage domain warmup, mailbox rotation, or SPF, DKIM, and DMARC monitoring the way cold email software does, and those are what decide whether email lands in the inbox rather than spam. HeyReach at least pushes email to tools that do manage deliverability, at the cost of running two systems. If email is central to your program, you are going to end up with a real sending tool in the stack either way, which is the point most teams eventually reach.

Is Expandi safer than HeyReach?

Expandi sells more safety machinery: a dedicated country-matched IP per account, automatic profile warm-up, enforced daily limits, and gradual scaling. HeyReach has per-account pacing and is careful, but it does not market the same depth of protection, partly because its whole design is about running many accounts rather than heavily fortifying one.

Here is the honest read that applies to both. LinkedIn's prohibited-software help page states it does not permit third-party software, including bots and browser extensions, that automates activity on its website, and its User Agreement prohibits using automated methods to add contacts or send messages. Both tools do exactly that. Expandi's features lower the chance of detection on any one account; HeyReach spreads activity across many accounts, which can look more natural per account but multiplies the number of profiles at risk. Neither turns a prohibited activity into a permitted one. For the full breakdown of what LinkedIn's rules mean in practice, see whether LinkedIn automation is safe at all.

Which one should you actually buy?

• Pick HeyReach if you are an agency or team running many LinkedIn accounts and you want them all managed from one unified inbox. That is the job it is built for, and nothing else in the category does multi-account management as cleanly. Budget for a separate email tool. The detail on its plans is on our HeyReach pricing and alternatives page.
• Pick Expandi if you run one or a few accounts, you want the strongest available safety posture, and you want email steps inside the same sequence without wiring in a second tool. It is the more self-contained product. We cover its pricing in depth on the Expandi pricing and alternatives page.
• Pick neither if what you actually need is outreach volume. LinkedIn caps invitations at roughly 100 a week per account by practitioner consensus, and publishes no number, so no plan gets you past it. HeyReach's answer is more accounts; Expandi's is a safer single account. Both are working around a wall that email does not have.

The option that skips the wall entirely

Both of these tools exist to fight a constraint LinkedIn imposes on purpose. You can also just not fight it. Use LinkedIn to find and qualify the right people, which it is excellent at, and run the actual outreach over email, where there is no invitation ceiling and no account to restrict.

That is what ColdMailer does. It sources the leads from LinkedIn, verifies every address, researches each company, writes a genuinely per-prospect opener with AI email personalization instead of a merge field in a connection note, and sends natively from mailboxes you already own, warming and rotating them so the domain stays healthy. It is $49 a month flat, not per sender and not per account, with no separate email tool to bolt on, and it will never get a profile restricted because it never touches one. For an agency, the added benefit is running everything from one place instead of juggling dozens of client LinkedIn logins and a pile of mailboxes scattered across accounts.

Frequently asked questions

How much does HeyReach cost?

HeyReach's Growth plan is $79 a month per sender billed monthly, or $63 a sender billed annually. The Agency plan is $999 a month for 25 sender seats, scaling to 50, and Unlimited is $2,999 a month. A sender means one LinkedIn account, so the cost tracks the number of accounts you automate, not your team size.

How much does Expandi cost?

Expandi's Business plan is $99 a month per LinkedIn account billed monthly, or $79 per account billed annually. Agency pricing, for ten or more seats, is custom and not published. There is a 7-day free trial with full feature access and no permanent free tier. The unit is per account, so three profiles is $297 a month.

Does HeyReach send email?

No. HeyReach is a LinkedIn-only sender. It adds email to a sequence through integrations with dedicated tools like Instantly or Smartlead rather than sending email itself. A multichannel program on HeyReach therefore means paying for and managing a separate email platform alongside it.

Which is better for agencies, HeyReach or Expandi?

HeyReach is purpose-built for agencies running many LinkedIn accounts, with a unified inbox and volume pricing at $999 for 25 senders. Expandi suits agencies that prioritize per-account safety and want native email, but its per-account pricing climbs faster at scale. HeyReach wins on multi-account management; Expandi wins on safety and self-contained multichannel.

Can HeyReach or Expandi get my LinkedIn account banned?

Both carry that risk. LinkedIn's help center says it does not permit third-party software that automates activity on the site and warns that accounts using such tools can be restricted or shut down. Expandi's safety features lower the odds on one account; HeyReach spreads activity across many, which multiplies the number of accounts exposed. Neither makes automation permitted.

What is the best alternative to HeyReach and Expandi?

Among LinkedIn tools, Dripify (from $59 a user) and Waalaxy (from EUR 19) are cheaper substitutes. If what you need is outreach volume without an account to lose, the better answer is to move the sending to email, where there is no invitation ceiling and no profile at risk of restriction.