Apollo.io Pricing 2026: What Apollo.io Costs Per Seat, Per Credit and Per Team
Apollo publishes four tiers: Free at $0, Basic at $49, Professional at $79 and Organization at $119 per seat per month, every paid one billed annually. The number that decides your bill is not the tier, it is the credit allowance, which is granted per seat per YEAR rather than per month. This page has the plans as Apollo publishes them, what a credit actually buys, and the arithmetic for a real team.
Every Apollo figure below was read directly from apollo.io/pricing in August 2026, not from a comparison roundup. Prices exclude tax and can change.
Last updated August 2026
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|---|---|---|
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What each Apollo.io plan costs and includes
Free, $0, 900 credits per seat per year
Granted monthly rather than upfront, so it works out to 75 credits a month. You get AI Research, the prospecting, Gmail and Salesforce extensions, basic filters and a 5 chat limit on the AI Assistant. Sequences are capped at 2. It is a genuine free tier rather than a trial, and it is enough to test whether the data covers your market. It is not enough to run a campaign.
Basic, $49 per seat per month, 30,000 credits per seat per year
Billed annually. Credits are granted upfront for the year instead of monthly, which matters if your prospecting is seasonal. This is the tier that unlocks unlimited sequences, advanced filters, CRM integrations, waterfall enrichment, the deliverability suite with email warm-up, CSV, CRM and API enrichment, and domain and mailbox purchasing. For most solo users this is the real entry point.
Professional, $79 per seat per month, 48,000 credits per seat per year
Apollo marks this one most popular. On top of Basic it adds A/Z testing, unlimited Gmail and Microsoft mailboxes, automated workflows, call recordings with AI insights capped at 4,000 minutes, analytics and pre-built reports, 6 meeting events and Projects in beta. If you are running multi-touch sequences across several mailboxes, this is the tier the feature list points you at.
Organization, $119 per seat per month, minimum 3 seats
72,000 credits per seat per year, unlimited meeting events, 12 intent topics, customizable reports and dashboards, advanced security configuration, single sign-on, 8,000 minutes of call recording, and the option to use your own LLM API key. The 3 seat minimum is published on the page, so budget $357 a month as the floor, not $119.
Add-ons are priced per team, not per seat
Apollo lists an Inbound add-on at $119 per team per month billed annually, covering website visitor identification for up to 50,000 companies and 10,000 US contacts, domain tracking on up to 100 domains and 5,000 enriched form contacts. An Advanced Dialer add-on is also $119 per team per month for international, parallel and power dialing with local presence. Apollo labels both as introductory pricing that may change.
The annual commitment is the catch in the headline number
Every paid price on the pricing page is shown with billed annually underneath it, and Apollo advertises Save 24% for choosing annual. Working backwards from that discount, the monthly-billed rate for Basic lands near $64 rather than $49. Apollo does not display the monthly figures in the default view, so treat any roundup quoting exact monthly prices with suspicion and check the toggle yourself before you budget.
ColdMailer and Apollo.io are priced on different things
This is not a like for like fight, and pretending it is would waste your time. Apollo sells a contact database with sequencing attached, priced per seat. ColdMailer sells sending, priced per plan and capped on monthly email volume rather than headcount. Plenty of teams pay for both.
| Feature | ColdMailer | Apollo.io |
|---|---|---|
| What the price is charged on | The plan's monthly email allowance. Seats and connected mailboxes do not change the bill | Each seat. Adding a rep adds a full subscription |
| Published entry price | $29 a month for Starter, $49 for Pro, $149 for Enterprise | $0 Free, then $49, $79 and $119 per seat per month on annual billing |
| Billing term on the headline price | Monthly, with 20 percent off if you choose annual | Annual. Apollo advertises Save 24% against monthly billing |
| B2B contact database | No database to query. LinkedIn lead scraping is built into Pro | Yes, and it is the main reason to buy Apollo. This is a genuine Apollo advantage |
| Credit meter on data | None. There is no credit balance to run down | Yes. Emails, phone numbers, enrichment, AI research and dialer minutes all draw on the same credit pool |
| Sending mailboxes | Bring your own SMTP. Unlimited connected accounts on Pro and above | Unlimited Gmail and Microsoft mailboxes from Professional up. Apollo can also sell you domains and mailboxes |
| Email warm-up | Included on Pro and above | Included in the deliverability suite from Basic up |
| Seat minimum | None | 3 seats on Organization |
| Cost for a 4 person team at 10,000 emails a month | $149 on Enterprise plus about $117 of mailboxes and domains, so roughly $266 | 4 seats on Professional is $316 a month before credits run out, and before sending infrastructure |
| Where it genuinely wins | Predictable sending cost, no credit meter, you own the mailboxes and domains | You do not have to source a list. Data, intent signals, dialer and CRM in one place |
Apollo figures read from apollo.io/pricing in August 2026. ColdMailer figures from coldmailer.ai/pricing.
Apollo.io pricing against the rest of the market
Entry price as each vendor publishes it. The column that matters is what the price is charged on, because a per-seat database and a per-plan sender are not competing for the same budget line.
Last updated August 2026
| Tool | What you are buying | Priced on | Starts at |
|---|---|---|---|
| ColdMailer | Sending software. You bring mailboxes, SMTP and leads | Monthly email allowance | $29/mo |
| Apollo.io | A contact database with sequencing, dialer and CRM attached | Per seat, plus a credit meter | $0, then $49/seat/mo |
| ZoomInfo | Enterprise contact and intent data | Annual contract, quote only | Not published |
| Clay | Waterfall enrichment and list building | Credits for data and actions | $185/mo |
| Hunter | Email finding and verification | Per plan tier, search and verify limits | $49/mo |
| Instantly | Sending at volume with inbox rotation | Per plan tier | $47/mo |
| Smartlead | Sending and rotation across many mailboxes | Per plan tier, unlimited mailboxes | $39/mo |
| lemlist | Sequencing with personalization | Per user | From $55/user/mo |
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Work out what Apollo.io will actually cost you
Count seats, not users
Apollo bills per seat, so the first multiplier is headcount. Four SDRs on Professional is 4 times $79, which is $316 a month on annual billing. Two founders on Basic is $98. Anyone who needs to look up a contact needs a seat, and this is where quotes drift above the number people had in their head.
Convert the credit allowance to a monthly number
Apollo states credits per seat per year. Basic's 30,000 credits is about 2,500 a month per seat, Professional's 48,000 is about 4,000, Organization's 72,000 is about 6,000. On Basic the credits are granted upfront for the year, so a heavy first quarter can spend the annual allowance before summer.
Price the work, not just the lookups
Credits are drawn by more than revealing an email. Phone numbers, waterfall enrichment, AI research runs and dialer minutes all consume from the same pool, and the rates differ per action. If your motion is phone-heavy, model the credits against that rather than against contact count, because the mix decides how fast the balance empties.
Add the sending layer, because it is separate
Apollo can sell you domains and mailboxes, but the cost of running them is still yours. At 10,000 emails a month you need roughly 16 mailboxes across 6 sending domains, about $117 a month at Google Workspace and Porkbun list prices. Run the calculator at the top of this page against your own volume before you compare any two quotes.
How much does Apollo.io cost per month?
Apollo.io costs $0 on the Free tier, $49 per seat per month on Basic, $79 per seat per month on Professional and $119 per seat per month on Organization, with a 3 seat minimum on that top tier. Every paid price on apollo.io/pricing is displayed with billed annually beneath it, and the page advertises Save 24% for choosing annual over monthly.
That last detail is the one worth pausing on. The prices most people repeat as Apollo's monthly cost are the annual-commitment rates. If you want to pay month to month, the discount runs the other way, and Apollo's own 24 percent figure implies Basic lands somewhere near $64 rather than $49. Apollo does not show those monthly numbers in the default view of the pricing page, and the various comparison articles quoting exact monthly figures do not agree with each other. Toggle the billing switch yourself and read what it says before you commit to a year.
Add-ons are priced differently again, per team rather than per seat. The Inbound add-on and the Advanced Dialer add-on are both listed at $119 per team per month on annual billing, and Apollo labels both as introductory pricing that may change.
What is an Apollo credit and how many do you need?
A credit is the unit Apollo charges for data work. Revealing a verified email, revealing a phone number, enriching a record, running AI research and using the US dialer all draw from the same balance, at different rates per action. The plan tier sets the size of that balance.
The part that trips people up is the period. Apollo states allowances per seat per year, not per month. Basic's 30,000 credits sounds enormous next to a competitor advertising 5,000, until you divide by twelve and get about 2,500 a month. Professional's 48,000 is about 4,000 a month. Organization's 72,000 is about 6,000 a month. The Free tier's 900 credits are granted monthly instead, which works out to 75 a month.
On the paid tiers the credits are granted upfront for the whole year. That is genuinely useful if your prospecting is lumpy, because a heavy campaign in January can draw on the full year's balance. It is also the trap: spend the year's credits in the first quarter and the remaining nine months are a top-up conversation. Before you pick a tier, estimate credits from your actual motion. A team pulling mobile numbers for a calling program burns through a balance far faster than one that only reveals emails, because phone reveals cost several times what an email reveal costs.
Does Apollo.io have a free plan?
Yes. Apollo publishes a Free tier at $0 with 900 credits per seat per year, granted monthly, and it is a standing free plan rather than a time-limited trial. It includes AI Research, the prospecting, Gmail and Salesforce extensions, basic filters, and an AI Assistant limited to 5 chats. Sequences are capped at 2.
It is a fair way to check whether Apollo's data actually covers your target market, which is the only question worth answering before you pay for a database. Run twenty lookups in your exact niche and see how many come back with a verified email and a current title. Coverage varies enormously by industry and company size, and no roundup can answer that for your segment.
What the Free tier will not do is run a campaign. Seventy five credits a month and 2 sequences is a sampling budget. Apollo also offers a 14 day trial of the paid tiers which, per its own FAQ, includes 50 credits and 5 mobile credits, and drops back to the Free plan if you do not convert.
Is Apollo.io expensive compared to the alternatives?
It depends entirely on whether you need the database, because that is what you are paying for. Judged as a sequencing tool alone, $79 per seat per month is expensive next to a $39 or $47 sender that does not bill per head. Judged as a contact database, it is inexpensive next to ZoomInfo, which publishes no prices at all and sells on annual contracts.
The honest comparison depends on team shape. One person doing outbound who needs data and sending in a single place will struggle to beat Apollo Basic at $49 a month. A four person team sending 10,000 emails a month is a different calculation: four Professional seats is $316 a month before any sending infrastructure, while a single sending plan plus your own mailboxes and domains lands near $266 for the same volume, with the list sourced elsewhere.
The awkward middle case is the team that already has a data source, whether that is an existing database contract, a scraping workflow or inbound. Paying per seat for a database you are not querying is the most common form of waste we see, and it is worth auditing credit consumption per seat before renewing. If your lists come from LinkedIn, our LinkedIn scraper and AI email personalization cover that path without a per-seat data fee.
What Apollo's price does not include
Two lines sit outside every quote, and both are bigger than people expect.
The first is sending infrastructure. Apollo will connect unlimited Gmail and Microsoft mailboxes from Professional up, and it will even sell you domains and mailboxes, but somebody still pays the mailbox and domain bill. Safe cold volume is around 30 emails per mailbox per day and about 3 mailboxes per sending domain, so 10,000 emails a month needs roughly 16 mailboxes across 6 domains. At Google Workspace Business Starter and Porkbun list prices that is about $117 a month, and it does not appear on any software pricing page. The full arithmetic is on our cold email infrastructure page.
The second is credit overage. The plan price is fixed; the credit consumption is not. A quarter where the team leans on phone reveals or enrichment can push the effective bill well above the sticker, and unlike a seat count that is visible on the invoice, credit burn is only visible if somebody is watching it. Set a review on credit usage per seat at the end of the first quarter.
If you want the two halves priced separately, our cold email software pricing comparison lays out what each vendor charges on, and the Apollo alternative page covers what actually replaces which part of Apollo.
Which Apollo.io plan fits which buyer
Solo founder testing outbound
Start on Free and spend the 75 monthly credits checking data coverage in your exact niche. If the emails come back verified and current, Basic at $49 gives unlimited sequences and enough credits for about 2,500 lookups a month. If coverage is thin in your segment, no tier fixes that and you should source lists elsewhere.
Two to four person sales team
This is where per-seat pricing starts to bite. Four Professional seats is $316 a month on annual billing before any credit overage or sending infrastructure. Worth checking whether every seat genuinely needs database access, because a seat that only sends does not need to be paying for data.
Team that already has a list source
If your prospects come from LinkedIn, inbound, an existing contract or a scraping workflow, you are paying per seat for a database you are not querying. Price the sending half on its own and keep the data spend where the data actually comes from.
Phone-heavy outbound
Model your credits against dial volume rather than contact count. Phone reveals and dialer minutes draw on the same pool as email reveals at higher rates, so a calling program empties an allowance far faster than the headline credit number suggests. Factor in the Advanced Dialer add-on at $119 per team per month.
Organization tier buyers
Remember the 3 seat minimum. The real floor is $357 a month, not $119. What you are buying above Professional is SSO, advanced security configuration, customizable dashboards, 12 intent topics and the option to bring your own LLM API key, so it is a governance and reporting purchase more than a data one.
Agencies running client campaigns
Per-seat data pricing and per-client sending do not combine well. Each client needs separate domains and mailboxes for reputation reasons, and that layer is yours regardless of which database you buy. Our cold email for agencies page covers keeping each client's sending reputation isolated.
Apollo.io pricing FAQ
Apollo.io costs $0 on the Free tier, $49 per seat per month on Basic, $79 per seat per month on Professional and $119 per seat per month on Organization, which has a 3 seat minimum. All paid prices on apollo.io/pricing are shown as billed annually.
Read from apollo.io/pricing in August 2026. Prices exclude tax and Apollo notes that features and pricing may change.
Yes. Apollo publishes a Free plan at $0 with 900 credits per seat per year granted monthly, which is about 75 credits a month. It includes AI Research, the prospecting, Gmail and Salesforce extensions, basic filters, an AI Assistant capped at 5 chats and 2 sequences. It is a standing free tier, not a trial, but it is a sampling budget rather than a campaign budget.
A credit is the unit Apollo charges for data actions: revealing a verified email, revealing a phone number, enriching a record, running AI research and using the US dialer all draw from one balance at different rates. Your plan sets the balance size. Phone reveals cost several times what an email reveal costs, so the mix of work decides how fast you spend it.
Free gives 900 credits per seat per year granted monthly. Basic gives 30,000, Professional 48,000 and Organization 72,000 credits per seat per year, granted upfront on the paid tiers. Divided across twelve months that is roughly 2,500, 4,000 and 6,000 a month respectively. The per-year framing is the most commonly misread part of Apollo's pricing.
The prices displayed on the pricing page are the annual-billed rates, each shown with billed annually underneath. Apollo advertises Save 24% for choosing annual over monthly, so paying month to month costs more than the headline figures. The monthly rates are behind a billing toggle rather than in the default view, so check the toggle yourself rather than trusting a third-party roundup.
Because they mix the annual and monthly rates, and because Apollo has repriced its tiers more than once. Several widely read roundups quote monthly figures that do not appear anywhere in the default view of apollo.io/pricing, and they do not agree with one another. The reliable move on any vendor is to read the pricing page directly and note the billing term next to each number.
Not necessarily. Apollo includes sequencing, a deliverability suite with email warm-up from Basic up, and unlimited Gmail and Microsoft mailboxes from Professional up. Teams add a dedicated sender when they want sending priced on volume rather than per seat, when they want to keep client or brand reputations separated across their own domains, or when only some of the team needs database access. Our guide on whether you need a separate tool to send cold email with Apollo works through it.
Four seats on Professional is $316 a month on annual billing, or $196 on Basic. Neither figure includes credit overage or sending infrastructure. For comparison, running 10,000 emails a month on your own mailboxes costs about $117 in mailboxes and domains plus the sending plan, which lands near $266 all in with the list sourced separately.
Price the sending half separately, starting at $29 a month
ColdMailer connects the Google Workspace, Microsoft 365 or SMTP mailboxes you already own, warms every one of them, rotates sending across the pool, personalizes each message with AI and runs the follow-ups. Priced on monthly email volume, not on how many people are on your team, and with no credit meter on the data. Every plan includes a 14-day trial.
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