Apollo vs Snov.io Pricing with Cost per Email Found and per Seat

Apollo charges per seat and gives each seat a yearly pool of credits. Snov.io charges per account, with unlimited seats, and sells credits by the month. That one difference decides almost every comparison below. A single person who needs about 2,500 emails a month pays less on Apollo. A team of three or more, or anyone finding more than about 5,000 emails a month, pays less on Snov.io, and the gap grows fast.

Apollo's pricing page shows the annual rates by default. Monthly billing exists behind a toggle and costs more; Apollo's own 24% figure puts Basic near $64 a month if you pay month to month. Snov.io lists both, and its monthly prices are the ones in the first figure of each cell above.

On Apollo, one verified email costs about 2 cents on every paid plan. On Snov.io, it costs 2.9 cents on Starter and falls to about half a cent on Pro L. Apollo's price per credit barely moves because more credits only come with more seats or a higher seat price. Snov.io sells bigger credit packs to the same account, so the unit price drops as you grow.

Apollo spends 1 credit per email and 8 credits per phone number. Snov.io spends 1 credit per prospect found and 1 per email verified. The per-email figures are our arithmetic from each vendor's published plan price and allowance.

For one person, it depends on volume. Under 1,000 emails a month Snov.io Starter is cheaper; from about 1,000 to 2,500 Apollo Basic is cheaper. Snov.io Starter costs $29.25 a month on annual billing ($39 monthly) for 1,000 credits. Apollo Basic costs $49 a seat for 2,500 credits a month. Going past 1,000 on Snov.io means Pro S at $74.25, so a solo seller finding 2,500 emails pays $25.25 a month more on Snov.io.

Apollo has a catch for that solo seller. Basic allows 250 email sends a day from 1 mailbox. Across 22 working days that is 5,500 emails, which covers about 1,800 prospects on a 3-step sequence. Anyone who wants more mailboxes or more daily sends needs Professional at $79, which unlocks unlimited daily sends, unlimited Google and Microsoft mailboxes and 5 SMTP mailboxes.

For teams, Snov.io wins because seats are free. Apollo multiplies the price by headcount, and its credits come with the seats, so you buy credits whether or not every rep needs them.

At 5 reps the difference is $253.25 a month, or $3,039 a year. At 10 reps it is $913.25 a month. At 3 reps the bills are close, but Snov.io gives the team 20,000 credits against Apollo's 7,500. These are our totals, built from each vendor's published prices.

Apollo is worth paying for when you need phone numbers, intent data or a dialer in the same seat. A Basic seat's 2,500 monthly credits cover about 312 phone numbers at 8 credits each. Apollo also lists call recording, intent topics, website visitor identification, CRM enrichment and a US dialer that bills 1 credit per 30 seconds. A sales team that calls as much as it emails gets more of its stack in one place.

Apollo's data is also the reason most people compare it at all. If your market is thin on Snov.io's results, cheaper credits do not help. Run the same search on both trials before you buy a year of either.

Snov.io pulls ahead on volume, team size and monthly flexibility. Unlimited seats mean a growing team never triggers a price change. Credits drop to about half a cent each on Pro L. Monthly plans are listed openly, so you can pay $39 for one month and stop. Apollo's paid credits on annual billing are granted for the year up front, which suits seasonal prospecting but leaves nothing for the next quarter if you spend them early.

Snov.io also prices its sending infrastructure in the open. Done-for-you Google mailboxes are $5 a month each and sending domains start at $12 a year. Warm-up runs on 1 account on Starter, 3 on Pro S and unlimited above that. LinkedIn automation is extra at $69 a month per account slot, or $62 on an annual plan.

Neither price is the whole bill if you send at volume. Apollo Basic gives one mailbox per user, so scaling sends means Professional seats. On Snov.io, recipients are the meter: 5,000 a month on Starter, 25,000 on Pro S, 50,000 on Pro M, 100,000 on Pro L. A recipient counts the first time you contact someone in a 30-day window, and follow-ups to that person do not count again.

Both tools expect you to bring or buy sending mailboxes. Five Snov.io mailboxes and two domains add about $27 a month to a Snov.io plan by our arithmetic. On Apollo, domain and mailbox purchasing is listed from Basic up, and Apollo says credits can be spent on domains and mailboxes.

ColdMailer is not a lead database, so it does not replace the data side of Apollo or Snov.io. It is for the step after: you bring a list, ColdMailer writes a separate email for each prospect from what it knows about them, you edit if you want, and it sends from your own Google, Microsoft or SMTP inbox with follow-ups of up to 5 steps that stop on reply. Starter is $49 a month for 1,000 emails, or $294 a year. There is no seat price.

Teams often pair it with a data plan. A small Snov.io or Apollo plan finds the emails, and ColdMailer handles the writing and sending for the accounts where a generic template would waste the lead.