Snov.io Pricing Plans 2026: Cost Per Credit and Recipient Limits

Snov.io costs $39 a month on Starter, and $99, $189, $369 or $738 a month across its four Pro steps (Pro S, Pro M, Pro L and Ultra) on monthly billing. Paying yearly takes exactly 25 percent off every one of those, so Starter becomes $29.25 a month and Ultra $553.50. Above Ultra, a Custom Ultra plan is priced by the sales team. Every paid plan includes unlimited team seats.

These are the list prices shown on snov.io/pricing on 10 September 2026 from a US connection, in US dollars.

There is also a 3 month billing option, marked 5 percent off on the toggle. The page source we read carries per plan prices for monthly and yearly only, so we do not quote quarterly figures here. If quarterly billing matters to you, check the toggle on the day you buy.

The plan name tells you less than it seems. What you are really buying is two allowances, credits and recipients, and the next two sections explain why the one that runs out first decides your bill.

Each Snov.io plan is a pair of monthly quotas: credits for finding and verifying contacts, and recipients for the people you email or message on LinkedIn. Starter gives 1,000 credits and 5,000 recipients. Pro S gives 5,000 and 25,000, Pro M 20,000 and 50,000, Pro L 50,000 and 100,000, and Ultra 100,000 and 200,000.

Everything else on the paid plans is flat: unlimited senders, unlimited follow ups, unlimited campaigns, unlimited prospect storage and unlimited team seats. That is a generous set of flat features, and it is why the two metered numbers above deserve all of your attention.

Data export follows the credit column. Starter can export 1,000 records and Ultra 100,000, and the Trial plan has no export row at all.

A Snov.io credit is the unit you spend on data. Saving a prospect costs 1 credit and verifying an email address costs 1 credit, and the same pool also pays for email search and domain search. Snov.io states that searching itself is not charged; you pay when you save prospects or view collected company leads.

The verification rate is the number to watch. Because a verification costs a full credit, a contact you find in Snov.io and then run through the verifier before sending uses 2 credits, not 1. A list you bring from somewhere else and only verify uses 1 per address. Hunter.io, for comparison, charges half a credit per verification, which we covered in detail in our Hunter.io vs Snov.io pricing comparison.

Here is what a credit costs if you use every one of them. This is our arithmetic from the published list prices, not a figure Snov.io publishes.

Look at the last two rows. Ultra is exactly two Pro L plans. $738 is twice $369, and Ultra carries exactly twice the credits, twice the recipients and twice the warm up volume per mailbox. The yearly prices hold the same ratio, $553.50 against $276.75. So there is no volume discount between the top two steps. The big discounts sit lower down: Pro S costs 2.5 times Starter for 5 times the credits, and Pro L costs 1.95 times Pro M for 2.5 times the credits.

A recipient is a lead you contact. Snov.io charges 1 recipient the first time you contact a lead by email or LinkedIn, and every follow up to that same person inside the billing period is free. A four step sequence to 5,000 people therefore uses 5,000 recipients, not 20,000.

Two details catch people. First, LinkedIn contacts draw from the same recipient quota as email, so running both channels at the same people does not cost twice, but running them at different people does. Second, recipients do not roll over. Snov.io's billing FAQ says unused recipients from a previous month expire at the end of each billing period, even though credits carry over.

Again this is our arithmetic, and it assumes you spend the whole recipient quota. Because follow ups are free, the real cost per email sent is lower still for anyone running multi step sequences.

It depends on whether you mostly find data or mostly send. On Starter and Pro S you get 5 recipients for every credit, so data runs out first for most teams. From Pro M upward the ratio drops to 2.5 and then 2 recipients per credit, so a team that sends a lot from its own lists hits the recipient cap first and ends up paying for credits it never uses.

A worked example. A team that already owns a verified list of 40,000 prospects and wants to email all of them in a month needs 40,000 recipients. The first plan that allows that is Pro M at $189, which also hands them 20,000 credits they did not ask for. If you are in that position, the credit column is dead weight and the only number that matters is the price per recipient.

Snov.io has a free plan, labelled Trial in its comparison table, with 50 credits and 100 recipients a month, one warm up mailbox at 15 emails a day, and database access limited to the first 20 prospects of a search. It has no data export and no bulk verification. It is enough to see how the finder and a small campaign work, and not enough to run outreach.

The practical jump is to Starter at $39, which is twenty times the credits and fifty times the recipients.

LinkedIn automation is not included in any Snov.io plan. Each LinkedIn slot, which connects one LinkedIn account, costs $69 a month on monthly billing or $62 a month on yearly billing. Snov.io also states that customers with a Sales Suite subscription get an extra $10 off each slot, and that LinkedIn Automation can be tried free for 7 days.

The multiples are ours. If the $10 Sales Suite reduction applies to the prices above, one slot would come to $59 monthly or $52 yearly, but Snov.io does not print those totals, so confirm at checkout. For a three person sales team using LinkedIn and email together, the slots can cost more than the Starter plan they sit on.

Yes, exactly, at every tier. We divided each yearly per month price by its monthly price and every plan comes out at 0.75: $29.25 against $39, $74.25 against $99, $141.75 against $189, $276.75 against $369 and $553.50 against $738. Starter's card says you save $117 a year, which is $9.75 a month times 12, and it checks out.

That is less common than it sounds. Plenty of vendors advertise an "up to" discount that only holds at one step of the ladder. Snov.io's holds everywhere.

The catch is in the credits, not the price. Snov.io's billing FAQ says unused credits on a yearly plan accumulate while the plan is active but expire when the annual plan ends. On a monthly plan they roll over to the next month as long as the subscription stays active. Switching from a yearly plan to a monthly one cancels the yearly plan with no prorated refund, and any unused credits from it are lost. Buy yearly only if you are confident you will spend the credits inside the year.

Snov.io includes email warm up on every plan, but caps both how many mailboxes you can warm at once and how many warm up emails each one sends a day. Starter warms 3 mailboxes at up to 50 a day each. Every Pro step warms unlimited mailboxes, at 100, 200, 500 or 1,000 warm up emails per mailbox per day.

If you already pay a separate warm up tool, count that saving when you compare Snov.io with a sender that does not include warm up. Our cold email software pricing guide lays out which tools bundle it and which bill it on the side.

On sending volume alone, Snov.io is cheaper than ColdMailer from about 5,000 contacts a month upward, and its free follow ups widen the gap for anyone running sequences. ColdMailer is cheaper only at the smallest volume. What differs is what the money buys: Snov.io sells data plus sequences, ColdMailer writes a separate message for each prospect on a list you already own and sends it from your own mailbox.

We would rather you read that table straight than discover it after a month. If you need a contact database, a verifier, warm up, sequences and LinkedIn in one login, Snov.io is the more complete purchase and it is priced well for it.

ColdMailer makes sense for a narrower buyer: you have the list, you do not want the same template with a first name swapped in, and you want every message written for that person and shown to you before it goes out, sent through SMTP credentials you control. Starter is $29 for 1,000 emails, Pro $49 for 5,000 with unlimited sending mailboxes, Enterprise $149 for 25,000. The plans are on our pricing page, and a new account gets 25 free emails to try with no credit card.

Snov.io's own page is consistent. The disagreement comes from how third party articles read it: they mix billing periods, rename the tiers, and misread the recipient quotas. These are the specific errors we found in articles ranking for Snov.io pricing on 10 September 2026.

The tab issue is worth knowing on its own. Snov.io's pricing page has three tabs, Sales Suite, LinkedIn Automation and Phone and Data Enrichment, and the yearly LinkedIn price and the Sales Suite slot reduction appear only on the second. A read of the default tab misses both.

Snov.io fits a small team that needs to build lists and send to them from one account, wants unlimited seats without paying per user, and values bundled warm up. For that buyer, Starter at $39 or Pro S at $99 is fair value, and the 25 percent yearly discount is real at every tier.

It is a weaker fit in three situations. If you already own your data, the credit meter is money spent on nothing and the recipient cap is the real price. If you verify heavily, a full credit per verification costs twice what Hunter.io charges; see our Hunter.io pricing breakdown. And if you need several LinkedIn accounts, $69 a slot adds up faster than the plan itself.

If those describe you, our Snov.io alternatives page compares the options, and Reply.io pricing is the closest multichannel comparison, priced per active contact instead of per credit.