Salesforge vs Instantly: Pricing, AI Credits and Sending Limits

At 5,000 emails a month the two cost the same, and above that Instantly is cheaper per email while Salesforge includes more per seat. Salesforge Pro is $48 a month and Instantly Growth is $47, each for 5,000 emails and 1,000 contacts. At the second tier, Salesforge Growth is $96 for 50,000 emails and 10,000 active contacts, and Instantly Hyper Growth is $97 for 125,000 emails and 25,000 contacts. At 100,000 emails a month Salesforge costs $182 with an extra email block and Instantly still $97.

What Salesforge adds for the money is not volume. Its plans include AI personalization credits, email validation credits and LinkedIn actions, and Growth includes unlimited LinkedIn senders. Instantly's outreach plans list no LinkedIn automation and include unlimited seats on every tier. So the choice is less about which is cheaper and more about what you send: email plus LinkedIn with AI drafts in one account, or as much email as possible per dollar.

Both prices below are the vendors' own. Every total, per-email figure and crossover is our arithmetic, and we note where each vendor's page and help center disagree with what reviews quote. Many roundups still list Salesforge at $40 and $80; those are the annual prices, as our Salesforge pricing breakdown shows.

Salesforge's annual discount is two months free, about 16.7%. Instantly's is 20%. That is why the annual comparison tilts slightly further toward Instantly: $37.60 against $40 at the entry tier, and $77.60 against $80 at the second.

Both include unlimited mailboxes and unlimited warm-up. Salesforge's warm-up runs through its own Warmforge product; Instantly's is built into every plan. Salesforge Pro adds 300 credits each of AI personalization, email validation and LinkedIn actions and one LinkedIn sender. Growth raises each credit pool to 1,000, unlocks unlimited users and LinkedIn senders, and adds the API, A/B testing and integrations. Instantly's Outreach plans include unlimited seats from the first tier, and its contact allowance is a fixed cap across all your campaigns rather than a monthly refill, a detail its help center states and its pricing page does not.

Only for a single sender below 5,000 emails, and only by nothing: $48 against $47 is a one-dollar gap in Instantly's favor. Salesforge is cheaper once you count what the plan includes, because Pro bundles 300 AI personalization credits, 300 validation credits and a LinkedIn sender that Instantly does not sell inside its outreach plans. If you would use those, Salesforge gives more for the same $48.

On volume, Instantly is cheaper at every level above 5,000 emails a month. Our cost per 1,000 emails on monthly billing:

The Salesforge rows use its Growth add-on: each $86 block adds 50,000 emails and 10,000 contacts a month. The Instantly row at 150,000 uses its $87 Email Outreach add-on, which adds 125,000 emails and 25,000 contacts. At 50,000 emails Salesforge works out to $1.92 per 1,000 and Instantly to $0.78 per 1,000 of allowance, since Instantly's $97 covers 125,000.

Salesforge sells AI writing on a credit meter; Instantly's outreach plans price sending, not AI drafts. A Salesforge AI credit is spent per preview: 1 credit for a standard preview, 2 for Overdrive and 3 for a Primebox reply draft. Pro includes 300 and Growth 1,000 a month.

The top-up ladder on Growth goes from $50 for 2,000 credits in total to $170 for 5,000. So a team that wants AI to write 5,000 emails a month pays $96 plus $170, or $266 a month, before mailboxes. That is the number to compare with Instantly if AI-written first lines are the reason you are shopping, and it is where a per-prospect writer without a meter changes the arithmetic: ColdMailer's AI personalization writes a separate message for every recipient on every plan, so 5,000 written and sent emails cost $99 on Pro, or $49.50 a month on annual billing.

If you only need AI help on a few hundred messages a month, Salesforge Pro's 300 credits cover it and there is nothing extra to buy.

Neither sending plan includes the inboxes you send from. Salesforge sells its own: Mailforge at $3 per mailbox a month, Infraforge at $4 and Primeforge at $4.50, billed yearly with a minimum of 10 slots, plus about $14 a year per .com domain. Instantly connects Google, Microsoft or SMTP inboxes you buy wherever you like. Twenty-five mailboxes on Mailforge come to $75 a month; the same 25 as Google Workspace users at about $7 each come to $175.

Per 1,000 lead credits, Leadsforge works out to $24.50 and Instantly's entry credit plan to $31.33 on monthly billing. If you already buy data elsewhere, skip both. We compared the sending setups in more depth in our best SMTP for cold email guide.

Both do. Salesforge runs a 14-day trial on its Growth plan. Instantly's trial is capped at 250 contacts and 1,000 emails. Neither trial tells you much about deliverability at volume, so use it to test your real list, your real copy and your real inboxes, then check the reply rate before you pick a tier.

A ColdMailer account starts with 25 free emails: enough to connect your own inbox, let the AI write a message for 25 real prospects and see the delivery result for each one. It is a one-time allowance, and the paid plans start at $49 a month.

Choose Salesforge if your sequences mix email and LinkedIn, you want AI previews inside the same tool, and one account for the whole team at $96 suits you. Choose Instantly if volume per dollar is the deciding number, your team has several senders, and you do not need LinkedIn steps. Instantly's pricing tiers are covered in our Instantly pricing guide, and if you are also weighing Smartlead, see Smartlead vs Instantly.

ColdMailer is our product and it does less than either of them. There are no LinkedIn steps and no contact database, and the largest plan sends 25,000 emails a month. What it does is write a separate message for every prospect on the list you import, let you edit any of them, and send them through the SMTP, Google or Microsoft inbox you already own, with a delivery result for each prospect. Starter is $49 a month for 1,000 emails, Pro $99 for 5,000 with unlimited inboxes, Enterprise $249 for 25,000, and annual billing is half price.

If the thing you are really paying Salesforge for is AI-written emails, or you want Instantly's volume but with a message that reads as if it was written for one person, start with the 25 free emails and compare replies on the same list.