Woodpecker Pricing 2026 with Plans, Cost per Prospect and Add-ons

Woodpecker costs $35 a month for 500 contacted prospects, $67 for 2,000, $99 for 4,000 and $329 for 20,000, rising to $10,312 a month at 1,000,000 prospects. Annual billing is 8 times the monthly price for 12 months, a 33% saving, so the entry tier drops to $280 a year, or $23.33 a month.

There are no named plans like Starter or Pro. Woodpecker sells one product and you move a slider that sets how many new people your campaigns may contact each month. Everything else, including the email allowance, warm-ups and Lead Finder credits, grows with that number.

Prices come from woodpecker.co/pricing.md, the machine-readable price sheet Woodpecker keeps behind its pricing slider, last updated July 9, 2026. Prices exclude VAT and sales tax. The annual per-month column is our division of the yearly total.

The slider has 22 stops plus an Unlimited plan. These are the stops most US sales teams land on, with the inclusions that scale automatically.

Every tier also includes unlimited email accounts, unlimited team members, free catch-all verification through Bouncer, inbox rotation, a centralized inbox, A/B tests, an AI email writer and sending in each prospect's time zone. Seats are never billed, which matters for a five-rep team: on a per-seat tool the same team pays five times.

A contacted prospect is every person a campaign emails in a month, counted once per campaign. Follow-ups to the same person inside one campaign do not count again, but the same person added to two campaigns counts twice, and to five campaigns counts five times.

This rule is the single biggest source of surprise bills. Teams that split one list into several campaigns, by persona or by offer, and then re-target non-responders in a new campaign burn through the meter faster than the list size suggests. Run one campaign per audience and use conditions inside it rather than cloning it.

When you hit the limit, campaigns stop sending to new prospects until the billing date or until you upgrade. Plans do not auto-upgrade, so there is no overage bill, but there is a stall in the middle of a push.

The plan card shows 16 emails per prospect, but almost nobody sends that many. Real sequences run three to five steps, so the cost per email you actually send is far higher than the allowance implies. The figures below are our arithmetic for a three-email sequence.

Woodpecker publishes its own per-100-prospects rate, which falls from $7.00 at 500 to about $1.03 at 1,000,000. That is the right unit for this tool: you are paying for reach into new people, not for sends. If you mail the same small account list every week, a send-based tool is the better fit.

The base price covers sending. These items are billed on top, per month unless noted.

The line most buyers miss is integrations. A CRM sync to HubSpot, Pipedrive or Salesforce, the API and webhooks all sit behind the $20 add-on. A team that needs its replies in the CRM should budget $20 a month on top of any tier.

Here are three realistic monthly bills, built from the published prices. The totals are ours and exclude sales tax.

The third row is Woodpecker's own worked example. If you already own Google Workspace or Microsoft 365 inboxes you can connect them at no charge, which removes the address line entirely. Woodpecker connects unlimited existing accounts on every tier.

Yes. Woodpecker offers a 14-day free trial with no credit card, ending after 14 days or 100 sent emails, whichever comes first. All features are included, and the trial can be extended through in-app chat.

The 100-email cap is the part to plan around. A three-step sequence uses the whole trial on about 33 prospects, which is enough to test setup and deliverability but not enough to judge reply rates. Woodpecker has no free plan after the trial; you keep account access but sending needs a paid tier.

Woodpecker's flat Unlimited plan is $9,999 a month, or $79,992 a year. The 1,000,000-prospect slider stop is $10,312, which is $313 more for less. The slider moves in fixed stops, and the 800,000 stop at $8,353 is still cheaper than Unlimited, so in our reading the switch only pays once you need more than 800,000 new prospects a month.

One catch: Bouncer verification and Lead Finder credits are disabled on Unlimited. A team relying on the free catch-all checks would need an outside verifier, which can wipe out the $313 saving quickly at that volume.

At low volume, yes. Woodpecker's 500-prospect tier is $35 against Instantly Growth at $47 for 1,000 contacts. From about 4,000 prospects Instantly Hyper Growth at $97 covers 25,000 contacts against Woodpecker's $99 for 4,000, so Instantly is far cheaper for large lists.

Instantly prices were read from instantly.ai/pricing today. Note that Instantly's contact cap is a stored total across campaigns, while Woodpecker's resets every month, so a team that churns through fresh lists gets more from Woodpecker's meter than the headline suggests. For the full plan-by-plan view, see our Woodpecker vs Instantly page linked below.